ELF Beauty is a good and dependable brand. It has gained a lot of popularity in the last several years because of its quality and availability of affordable makeup products.
e.l.f. cosmetics stands for eyes, lips, and face cosmetics. Those are their key focus areas, but they do offer wide range of beauty and makeup products.
One of the reasons why elf is so cheap is that it is available across all low cost drug stores and discount stores where they do not have to pay high prices to get shelf spaces to showcase their products. Since all its products are cruelty free, they do not conduct or have ever conducted animal testing. Because of that, they do not spend a ton of money on research and development thus making the price affordable and cheap for everyone. In addition, most of their sales come from online, so they also do not have expenditure related to physical locations and overstocking.
Here are 5 reasons to love elf cosmetics products:
1. ELF Beauty Products are Cheap and Affordable
elf Beauty products are cheaper than most of the makeup brands out there. You can get Pencil eyeliners starting from $1. Isn’t that crazy when other makeup brands are charging 20s, 50s, or even hundreds for the similar product? I’ve bought many items for less than $10 from elf cosmetics. If makeup is something I’d have to spend money on for the rest of my life, I’d choose a brand that is affordable.
2. ELF Products are Cruelty Free
Despite some rumors, ELF beauty products are cruelty free. They only use animal-free materials on their products. All their brushes and eyelashes are made out of synthetic materials and not animal hair. In addition, the company does not conduct animal testing. This is another reason to buy elf cosmetic products if you are an animal lover.
3. ELF Beauty is 100% Vegan and They Support PETA’s no Fur Campaign
ELF Beauty products are 100% vegan. At least that is what they claim on their website, and I believe it. Since vegan makeup products are made out of plants and not from animals, they are supposed to be better for your skin and for the environment. I also like the fact that ELF beauty is also joining an initiative to not support animal killings and tortures. Also, they support PETA’s no fur campaign initiative.
4. ELF Cosmetics Products are Good, Safe, and Natural
According to their website, elf cosmetics products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban,and hydroquinone. All skincare products offered by elf cosmetics are also free from sulfates. Since their products are made up of all natural ingredients, it will not harm your skin. Think about this for a minute when you are shopping for your next makeup product online.
5. ELF Beauty Products Are Available Everywhere
This is one of the main reasons why I like elf beauty products. They are cheap, but they are also available at almost all the drugstores and discount stores near you. You can find almost all popular elf beauty products at popular stores like Target, Walmart, Walgreens, CVS, and more. Next time If you can’t find your makeup brush and you are getting late for a dinner party, you might want to think about running to a nearby store to grab a brush that might make your entire night.
I think e.l.f Beauty is a good brand all together, and we can rely on its products. E.LF. is for every eye, lip, and Face. Please let me know in the comment section if you use e.l.f. Beauty products.