Makeup industry is a very well known industry in the world. From a small town of an under-developed country to a modern city of a well-developed country, people have heard of names like Revlon, Lancome, Avon, and L’Oréal. These most popular makeup brands outreach marketing is insane; they have products for all age and class of people.
People get to know makeup brands and show brand loyalty from an early age. All thanks to the optimal digital and non-digital marketing and optimal product distribution technology that these brands pour billions dollars into, they have been able to reach almost everyone.
If you ask me, I personally love brands that are cruelty free and think more about the environment and health rather than money.
Here are the most popular makeup brands in the world.
L’Oreal
Founded: 1992
L’Oréal is a French company headquartered in Paris. It is one of the world’s largest cosmetics companies. L’Oréal has built a massive empire in the makeup world concentrating on hair, skin care, and other personal care products. Whether you need eye makeup or face makeup, you can rely on L’Oréal products. This is one of the most popular makeup brands in the world. Check out some of their products below.
Popular Products:
Face Moisturizer by L’Oreal Paris Skin Care
Revitalift Triple Power Anti-Aging Face Cream with Pro Retinol, Hyaluronic Acid and Vitamin
L’Oreal Paris Cosmetics True Match Super-Blendable Foundation Makeup
MAC
Founded: 1984
MAC stands for Makeup Art Cosmetics. The company is now a part of Estée Lauder companies and based out of Canada. MAC is mostly known for its lipsticks and foundation products even though they make variety of other cosmetics products. MAC products are expensive because it has unmatched and world class products . Check out some of their products below.
Popular Products:
MAC – Studio Fix Powder Plus Foundation
MAC Lip Gloss Lipglass Oyster Girl
Mac Matte Lipstick, Velvet Teddy
MAC Extended Play Gigablack Lash Mascara
Mac Matte Lipstick – Candy Yum-Yum
Huda Beauty
Founded: 2013
Created by an Iraqi-American makeup artist and an entrepreneur Huda Kattan, this cosmetic brand is relatively new but very popular among millennials. Huda has built a very positive reputation in some of its products such as eyelashes, foundations, and face palettes. Huda Beauty focuses mainly on eye, face, and lip products.
Popular Products:
Huda Beauty – The New Nude Palette
Huda Beauty Liquid Matte Lipstick – Gossip Gurl
Huda Beauty Samantha Style Number 7 False Eyelashes Fake Eyelashes
Huda Beauty | Pink Sands – 3D Highlighter
Sephora
Founded : 1970
Sephora is a full blown makeup and cosmetic company, and it is one of the largest in the world. The best thing. About Sephora is that they have stores all over the world and they offer makeup and consultation services in all their location for a very minimum price ( it’s about $50). Also, a 15 min makeovers at Sephora is absolutely free if someone wants to check their products out. Sephora features many brands in their store like ULTA beauty but they have their own products as well. Check out some of their products below.
Popular Products:
SEPHORA COLLECTION 10 HR Wear Perfection Foundation
Sephora Once Upon A Night Makeup Palette – Holiday Blockbuster Palette
SEPHORA COLLECTION Cream Lip Stain 01 Always Red
SEPHORA COLLECTION Long-Lasting 12HR Wear Eye Liner
Sephora Collection Colorful Eyeshadow Strawberry Macaroon, Matte Light Pink
Bobbie Brown
Founded: 1991
This makeup giant was founded by an American profession makeup artist Bobbie Brown. Bobbie Brown collection of Makeup includes lip care, face makeup, eye care , and whole lot of other products. Bobbie Brown products are sold in pretty much every retailers in America. Bobbie Brown Foundation is one of their best products in the market. Check out some of their products below.
Popular Products:
Bobbi Brown Long-Wear Cream Eyeshadow Stick 10 Sunlight Gold for Women
Bobbi Brown Smokey Eye Mascara
Bobbi Brown Skin Foundation SPF 15
Bobbi Brown High Shimmer Lip Gloss Bellini
Bobbi Brown Long Wear Gel Eyeliner Duo
Lancôme
Founded: 1935
Lancôme is owner by L’ORÉAL but it has its own reputation in the market for being a leader in makeup and skin products. Lancôme is also famous for its fragrance and mascara collections. Check out some of their products below.
Popular Products:
Lancome Monsieur Big Volume Mascara
La Base Pro Perfecting Makeup Primer
Lancome Miracle for Women Eau de Parfum
Lancome Bi-Facil Double Action Eye Makeup Remover
Lancome Blush Subtil Delicate Oil-Free Powder Blush
Cover Girl
Founded: 1961
Once a Proctor and Gamble’s subsidiary, this makeup company is now owned by Coty, inc. This is an American brand created by a chemical company called Noxzema. They are known for their foundation products but they sell variety of other makeup products for face, skin, lip, and eye. You can find their products in almost all Walgreens, Walmart, and ULTA beauty stores. Check out some of their products below.
Popular Products:
Covergirl Contour and Correct Expert, Cream Palette Universal
Covergirl All Day Idol, Brightening Concealer, Medium Neutral
Covergirl Matte Ambition, All Day Powder Foundation
Covergirl Matte Idol, Liquid Lipstick
Covergirl Matte Ambition, Skin Primer Spf 20
Revlon
Founded: 1932
Revlon is one of the oldest companies on our list. They started as a nail polish company but now become one of the global leader in makeup and beauty products. They are famous for their anti-wrinkle cream and face products, but they sell all kinds of makeup products. Revlon also makes the best lip and hair care products. Their nail enamel is of unmatched quality and best in the world. Check out some of their products below.
Popular Products:
Revlon Photoready Rose Glow Face Makeup Primer
Revlon Kiss Cushion Lip Tint Lipstick, Pretty Kiss
Revlon So Fierce Mascara, Black
Revlon ColorStay Liquid Foundation For Combination/oily Skin
Revlon Colorstay Pressed Powder, Natural Tan
Clinique
Founded: 1968
Clinique is known for its anti wrinkle cream, lotion, and moisturizing skin care products; however, they sell all kinds of other makeup products. Clinique is also a subsidiary of the Estée Lauder companies. Clinique high impact mascara is one of the most well known mascaras in the world today. Check out some of their products below.
Popular Products:
Clinique Turnaround Overnight Revitalizing Moisturizer for Women
Clinique Dramatically Different Moisturizing Lotion+ with Pump
CLINIQUE by Clinique: TAKE THE DAY OFF CLEANSING BALM
Clinique Even Better Makeup SPF15
Clinique Smart Custom Repair Serum, All Skin Types
Maybeline
Founded: 1915
Maybeline is an American company and a subsidiary of L’Oréal Paris. Founded by a 19-year old Thomas Williams in the name of his sister Mabel, this company is famous for its fit me foundations. Of course, like any other brands, they have other top of the line face, eye, and lip products such as concealers, mascaras, eyeshadows, and lip glosses. Check out some of their products below.
Popular Products:
Maybelline New York Full ‘n Soft Waterproof Mascara Makeup
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup
Maybelline SuperStay Matte Ink Un-nude Liquid Lipstick
Maybelline New York Fit Me Matte + Poreless Powder Makeup
Maybelline Fit Me Loose Finishing Powder
Please let us know in the comment section if you prefer one brand over the others and why.
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