Makeup industry is a very well known industry in the world. From a small town of an under-developed country to a modern city of a well-developed country, people have heard of names like Revlon, Lancome, Avon, and L’Oréal. These most popular makeup brands outreach marketing is insane; they have products for all age and class of people.
People get to know makeup brands and show brand loyalty from an early age. All thanks to the optimal digital and non-digital marketing and optimal product distribution technology that these brands pour billions dollars into, they have been able to reach almost everyone.
If you ask me, I personally love brands that are cruelty free and think more about the environment and health rather than money.
Here are the most popular makeup brands in the world.
L’Oréal is a French company headquartered in Paris. It is one of the world’s largest cosmetics companies. L’Oréal has built a massive empire in the makeup world concentrating on hair, skin care, and other personal care products. Whether you need eye makeup or face makeup, you can rely on L’Oréal products. This is one of the most popular makeup brands in the world. Check out some of their products below.
MAC stands for Makeup Art Cosmetics. The company is now a part of Estée Lauder companies and based out of Canada. MAC is mostly known for its lipsticks and foundation products even though they make variety of other cosmetics products. MAC products are expensive because it has unmatched and world class products . Check out some of their products below.
Created by an Iraqi-American makeup artist and an entrepreneur Huda Kattan, this cosmetic brand is relatively new but very popular among millennials. Huda has built a very positive reputation in some of its products such as eyelashes, foundations, and face palettes. Huda Beauty focuses mainly on eye, face, and lip products.
Founded : 1970
Sephora is a full blown makeup and cosmetic company, and it is one of the largest in the world. The best thing. About Sephora is that they have stores all over the world and they offer makeup and consultation services in all their location for a very minimum price ( it’s about $50). Also, a 15 min makeovers at Sephora is absolutely free if someone wants to check their products out. Sephora features many brands in their store like ULTA beauty but they have their own products as well. Check out some of their products below.
This makeup giant was founded by an American profession makeup artist Bobbie Brown. Bobbie Brown collection of Makeup includes lip care, face makeup, eye care , and whole lot of other products. Bobbie Brown products are sold in pretty much every retailers in America. Bobbie Brown Foundation is one of their best products in the market. Check out some of their products below.
Lancôme is owner by L’ORÉAL but it has its own reputation in the market for being a leader in makeup and skin products. Lancôme is also famous for its fragrance and mascara collections. Check out some of their products below.
Once a Proctor and Gamble’s subsidiary, this makeup company is now owned by Coty, inc. This is an American brand created by a chemical company called Noxzema. They are known for their foundation products but they sell variety of other makeup products for face, skin, lip, and eye. You can find their products in almost all Walgreens, Walmart, and ULTA beauty stores. Check out some of their products below.
Revlon is one of the oldest companies on our list. They started as a nail polish company but now become one of the global leader in makeup and beauty products. They are famous for their anti-wrinkle cream and face products, but they sell all kinds of makeup products. Revlon also makes the best lip and hair care products. Their nail enamel is of unmatched quality and best in the world. Check out some of their products below.
Clinique is known for its anti wrinkle cream, lotion, and moisturizing skin care products; however, they sell all kinds of other makeup products. Clinique is also a subsidiary of the Estée Lauder companies. Clinique high impact mascara is one of the most well known mascaras in the world today. Check out some of their products below.
Maybeline is an American company and a subsidiary of L’Oréal Paris. Founded by a 19-year old Thomas Williams in the name of his sister Mabel, this company is famous for its fit me foundations. Of course, like any other brands, they have other top of the line face, eye, and lip products such as concealers, mascaras, eyeshadows, and lip glosses. Check out some of their products below.