These are the most popular makeup brands


Makeup industry is a very well known industry in the world. From a small town of an under-developed country to a modern city of a well-developed country, people have heard of names like Revlon, Lancome, Avon, and L’Oréal. These most popular makeup brands outreach marketing is insane; they have products for all age and class of people.

People get to know makeup brands and show brand loyalty from an early age. All thanks to the optimal digital and non-digital marketing and optimal product distribution technology that these brands pour billions dollars into, they have been able to reach almost everyone.

If you ask me, I personally love brands that are cruelty free and think more about the environment and health rather than money.

Here are the most popular makeup brands in the world.


Founded: 1992

L’Oréal is a French company headquartered in Paris. It is one of the world’s largest cosmetics companies. L’Oréal has built a massive empire in the makeup world concentrating on hair, skin care, and other personal care products. Whether you need eye makeup or face makeup, you can rely on L’Oréal products. This is one of the most popular makeup brands in the world. Check out some of their products below.

Popular Products:

Hyaluronic Acid Serum By L’Oreal Paris Skin Care I Revitalift Derm Intensives Hyaluronic Acid Anti-Aging Face Serum

L’Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes

Face Moisturizer by L’Oreal Paris Skin Care 

Revitalift Triple Power Anti-Aging Face Cream with Pro Retinol, Hyaluronic Acid and Vitamin

L’Oreal Paris Cosmetics True Match Super-Blendable Foundation Makeup


Founded: 1984

MAC stands for Makeup Art Cosmetics. The company is now a part of Estée Lauder companies and based out of Canada. MAC is mostly known for its lipsticks and foundation products even though they make variety of other cosmetics products. MAC products are expensive because it has unmatched and world class products . Check out some of their products below.

Popular Products:

MAC – Studio Fix Powder Plus Foundation

MAC Lip Gloss Lipglass Oyster Girl

Mac Matte Lipstick, Velvet Teddy 

MAC Extended Play Gigablack Lash Mascara

Mac Matte Lipstick – Candy Yum-Yum

Huda Beauty

Founded: 2013

Created by an Iraqi-American makeup artist and an entrepreneur Huda Kattan, this cosmetic brand is relatively new but very popular among millennials. Huda has built a very positive reputation in some of its products such as eyelashes, foundations, and face palettes. Huda Beauty focuses mainly on eye, face, and lip products.

Popular Products:

Huda Beauty – The New Nude Palette

Huda Beauty Liquid Matte Lipstick – Gossip Gurl

Huda Beauty Samantha Style Number 7 False Eyelashes Fake Eyelashes

Huda Beauty | Pink Sands – 3D Highlighter

Huda Beauty Coral Obsessions 


Founded : 1970

Sephora is a full blown makeup and cosmetic company, and it is one of the largest in the world. The best thing. About Sephora is that they have stores all over the world and they offer makeup and consultation services in all their location for a very minimum price ( it’s about $50). Also, a 15 min makeovers at Sephora is absolutely free if someone wants to check their products out. Sephora features many brands in their store like ULTA beauty but they have their own products as well. Check out some of their products below.

Popular Products:

SEPHORA COLLECTION 10 HR Wear Perfection Foundation

Sephora Once Upon A Night Makeup Palette – Holiday Blockbuster Palette

SEPHORA COLLECTION Cream Lip Stain 01 Always Red

SEPHORA COLLECTION Long-Lasting 12HR Wear Eye Liner

Sephora Collection Colorful Eyeshadow Strawberry Macaroon, Matte Light Pink

Bobbie Brown

Founded: 1991

This makeup giant was founded by an American profession makeup artist Bobbie Brown. Bobbie Brown collection of Makeup includes lip care, face makeup, eye care , and whole lot of other products. Bobbie Brown products are sold in pretty much every retailers in America. Bobbie Brown Foundation is one of their best products in the market. Check out some of their products below.

Popular Products:

Bobbi Brown Long-Wear Cream Eyeshadow Stick 10 Sunlight Gold for Women

Bobbi Brown Smokey Eye Mascara

Bobbi Brown Skin Foundation SPF 15

Bobbi Brown High Shimmer Lip Gloss Bellini

Bobbi Brown Long Wear Gel Eyeliner Duo


Founded: 1935

Lancôme is owner by L’ORÉAL but it has its own reputation in the market for being a leader in makeup and skin products. Lancôme is also famous for its fragrance and mascara collections. Check out some of their products below.

Popular Products:

Lancome Monsieur Big Volume Mascara

La Base Pro Perfecting Makeup Primer

Lancome Miracle for Women Eau de Parfum

Lancome Bi-Facil Double Action Eye Makeup Remover

Lancome Blush Subtil Delicate Oil-Free Powder Blush

Cover Girl

Founded: 1961

Once a Proctor and Gamble’s subsidiary, this makeup company is now owned by Coty, inc. This is an American brand created by a chemical company called Noxzema. They are known for their foundation products but they sell variety of other makeup products for face, skin, lip, and eye. You can find their products in almost all Walgreens, Walmart, and ULTA beauty stores. Check out some of their products below.

Popular Products:

Covergirl Contour and Correct Expert, Cream Palette Universal

Covergirl All Day Idol, Brightening Concealer, Medium Neutral

Covergirl Matte Ambition, All Day Powder Foundation

Covergirl Matte Idol, Liquid Lipstick

Covergirl Matte Ambition, Skin Primer Spf 20


Founded: 1932

Revlon is one of the oldest companies on our list. They started as a nail polish company but now become one of the global leader in makeup and beauty products. They are famous for their anti-wrinkle cream and face products, but they sell all kinds of makeup products. Revlon also makes the best lip and hair care products. Their nail enamel is of unmatched quality and best in the world. Check out some of their products below.

Popular Products:

Revlon Photoready Rose Glow Face Makeup Primer

Revlon Kiss Cushion Lip Tint Lipstick, Pretty Kiss

Revlon So Fierce Mascara, Black

Revlon ColorStay Liquid Foundation For Combination/oily Skin

Revlon Colorstay Pressed Powder, Natural Tan


Founded: 1968

Clinique is known for its anti wrinkle cream, lotion, and moisturizing skin care products; however, they sell all kinds of other makeup products. Clinique is also a subsidiary of the Estée Lauder companies. Clinique high impact mascara is one of the most well known mascaras in the world today. Check out some of their products below.

Popular Products:

Clinique Turnaround Overnight Revitalizing Moisturizer for Women

Clinique Dramatically Different Moisturizing Lotion+ with Pump


Clinique Even Better Makeup SPF15 

Clinique Smart Custom Repair Serum, All Skin Types


Founded: 1915

Maybeline is an American company and a subsidiary of L’Oréal Paris. Founded by a 19-year old Thomas Williams in the name of his sister Mabel, this company is famous for its fit me foundations. Of course, like any other brands, they have other top of the line face, eye, and lip products such as concealers, mascaras, eyeshadows, and lip glosses. Check out some of their products below.

Popular Products:

Maybelline New York Full ‘n Soft Waterproof Mascara Makeup

Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup

Maybelline SuperStay Matte Ink Un-nude Liquid Lipstick

Maybelline New York Fit Me Matte + Poreless Powder Makeup

Maybelline Fit Me Loose Finishing Powder

Please let us know in the comment section if you prefer one brand over the others and why.

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